Brand Energy is an absolute measure of a brand’s value as derived from quantum mechanics. It is a derivation of Einstein’s Theory of Relativity that translates the physical energy of a brand in space into the true value of brand in the marketplace.
It relies on quantitative data points such as a brand’s forward P/E ratio, the statistical connection consumers have to a given idea, the statistical connection brands have to that idea and the statistical connection consumers have to a brand.
Category leaders were chosen on overall increase in consumer connection to the brand (how much more affinity did they have for the brand?), and overall increase in consumer connection to the idea (how much did they like the commercial?)
The overall winner and category winner for consumer goods, Tide, was relevant and engaging and their Brand Energy increase showed it. They also created a platform (No Stain is Sacred) that can last. Speedstick got our attention, and the rest were, the rest.
This website exists for market research purposes only and is not affiliated with or endorsed by the National Football League, television networks, social media services or the brand identified in any reports.