Brand Energy is an absolute measure of a brand’s value as derived from quantum mechanics. It is a derivation of Einstein’s Theory of Relativity that translates the physical energy of a brand in space into the true value of brand in the marketplace.
It relies on quantitative data points such as a brand’s forward P/E ratio, the statistical connection consumers have to a given idea, the statistical connection brands have to that idea and the statistical connection consumers have to a brand.
The final Social Bowl podium validates the allure of using celebrity on advertising’s biggest day. Tapping into star power (Montana, Beyonce, Rogen, Rudd and Lebron) with an idea that resonated, took top honors during this years’ Big Game. The aspirations we have to connect with these A-List powerhouses let the simple ideas of a stain, a party and a smartphone lead these brands to spots one, two and three respectively.
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