Using social, search and data analysis to uncover which marketers’ Big Game efforts are contributing the most value to their brand.

AND THE BRAND ENERGY WINNER IS...

Winners

Brand Energy is an absolute measure of a brand’s value as derived from quantum mechanics. It is a derivation of Einstein’s Theory of Relativity that translates the physical energy of a brand in space into the true value of brand in the marketplace.

 

It relies on quantitative data points such as a brand’s forward P/E ratio, the statistical connection consumers have to a given idea, the statistical connection brands have to that idea and the statistical connection consumers have to a brand.

SUMMARY

The final Social Bowl podium validates the allure of using celebrity on advertising’s biggest day. Tapping into star power (Montana, Beyonce, Rogen, Rudd and Lebron) with an idea that resonated, took top honors during this years’ Big Game. The aspirations we have to connect with these A-List powerhouses let the simple ideas of a stain, a party and a smartphone lead these brands to spots one, two and three respectively.

SEE CATEGORY WINNERS

BRANDS WE ARE TRACKING:

mckinney The Variable


Tide

100

Coca-Cola

30.31

Godaddy

19.53

Pepsi

81.25

Budweiser

30.27

Doritos

19.36

Samsung

62.76

Hyundai

29.79

Toyota

19.05

Speed Stick

59.07

Budweiser Black Crown

29.06

Universal

18.96

Taco Bell

48.86

Calvin Klein

26.29

Skechers

18.92

Jeep

46.28

Audi

25.34

Mio

18.82

Oreo

46.20

Axe

24.75

Sodastream

18.82

Lincoln

44.05

Beck's Sapphire

24.08

M&M's

18.81

Mercedes-Benz

39.93

Gildan

23.54

Got Milk?

18.81

Kia

38.87

Disney

23.12

Century21

18.81

Cars.com

38.11

RAM

22.83

Wonderful Pistachios

18.80

E*trade

35.02

Paramount

21.26

Subway

18.80

Volkswagen

34.05

Blackberry

19.76

NFL

18.79

Bud Light

32.32